Introduction

Once a role has been designed that meets both the needs of the school and the aspirations of potential headteachers, the next stage is attract candidates to apply.

This breakout session considers advertising and marketing the role to attract the candidates you want. It looks at the characteristics of effective recruitment marketing at a senior level and options for building a longer-term strategy using techniques such as managing your reputation in order to develop an employer brand.

To market leadership roles effectively, it helps to understand how the recruitment market operates. This understanding will help governors to set realistic expectations and to make robust decisions which are based on clear evidence.